How to earn money from Facebook Reels

Making money from Facebook Reels brings quite a good source of revenue for individuals and businesses. Facebook Reels is a new feature updated by Meta to compete with TikTok, allowing the sharing of short videos. Not simply entertainment but also an effective form of making money.

Content creators are using Reels Facebook as a "fertile land" to earn extra income. If you are also interested in this issue, don't miss the article below that will guide you on making money from Facebook Reels.

What are Facebook Reels?

A new feature released by Facebook in 2020 is Facebook Reels. Similar to Instagram Reels and TikTok, Facebook Reels allows users to create short videos of up to 90 seconds in length. This is considered a popular short video creation tool on social platforms today.

Why should you use Facebook Reels to make money?

Although the main purpose of Reels Facebook is to bring entertaining moments to viewers, this is also a useful feature used in marketing campaigns of many brands.

If used properly, Facebook Reels can also bring revenue to businesses.

Reach many new customers

Facebook Reels has a huge network of more than 2.9 billion monthly users, allowing brands to reach users that companies were previously unable to reach. This is especially true for new brands that want to expand their market and attract new customers.

According to Facebook research, up to 50% of Reels viewers on Facebook are people who have never followed this brand before. This allows a business's Facebook Reels to reach more people, including non-followers. From there, the earning potential from Facebook Reels is expanded.

Improve revenue

Another benefit of Facebook Reels is that it helps brands increase revenue. Instead of using traditional forms of advertising, Facebook Reels is a great choice to improve marketing effectiveness. With the increasing demand for watching short videos on social media platforms, users can preview products on video before making a purchase.

According to statistics from Colormatics, video is the most popular format on social networks, followed by images and text. Up to 72% of consumers prefer video over text when learning about new products and services. Therefore, businesses can take advantage of Facebook Reels to increase sales.

Viral potential

Another reason to make money from Facebook Reels is the platform's viral potential. When your content becomes a media phenomenon, it can attract the attention and interaction of a huge audience.

This means your content will be widely shared across different media channels and reach millions of people in a short period of time. 

How to make money from Facebook Reels

Use Affiliate Marketing

Affiliate Marketing is an effective way to make money from Facebook Reels. To optimize affiliate marketing campaigns, companies can learn more about the market, demographics, and purchasing needs of target consumers. From there, produce Reels that meet their needs.

If Reels goes viral and gets a lot of views, it means the sales rate will also increase. One way companies can execute successful marketing campaigns is by engaging with influencers.

Influencers are people who have great influence on social networks and have thousands of followers. To further increase the popularity of Reels, businesses can collaborate with influencers to create videos that are engaging and relevant to consumers. Influencers can include product links in their descriptions, thereby increasing sales.

Place ads on Reels

There are 2 types of ads on Reels: overlay ads and post-loop ads. In there: 

• Overlay ads: Overlay ads are a way to make money from Facebook Reels without losing the appeal and continuity of the content. Overlay advertising allows users to promote brands, products/services in a prominent and creative way. In addition, you can also adjust the position, size and color of the overlay screen to match the Reels content.
• Loop Ads: This type of ad allows you to monetize Facebook Reels without affecting your audience's viewing experience. To make post-loop ads effective, brands can provide additional information, instructions, or calls to action to Reels viewers. In addition, businesses can also use different types of advertising to increase the diversity and appeal of post-loop advertising.

Create engaging content

Creating engaging content is the best way for businesses to make money from Facebook Reels. To provide interesting content that engages viewers, brands can use video editing tools to create unique and professional effects for Reels videos.

In addition, users can use features such as sound, speed, effects, timers, text, stickers,... to make Reels outstanding and rich.

Build interaction

Additionally, brands should also create challenges, quizzes, and games through Reels videos to encourage viewers to participate and interact with the brand. This helps build connections, increase engagement, and promote products/services more effectively.

This way, businesses can not only earn Facebook Reels but also increase brand awareness on Facebook.

Conclusion

Accnice has shared how to make money from Facebook Reels. If you are a business or an individual content creator, you should not miss a potential revenue-boosting tool like this today.